Logan's 3D Creations needed to reach parents looking for unique, educational gifts and stocking stuffers - specifically mothers with children ranging from preschool to teenage years. The challenge with most small business advertising is that platforms like Facebook and Google default to broad targeting that burns through budgets quickly without reaching qualified buyers. Many businesses simply "boost" posts or accept platform recommendations, essentially letting algorithms spend their money on anyone vaguely interested.

Drawing on over two decades of PPC expertise - including founding LocalLaunch, one of the world's first premier small business PPC providers (acquired by R.H. Donnelly in 2006) - we built highly targeted custom audiences from the ground up. Instead of accepting Facebook's default "Advantage+ audience" broad targeting, we disabled it and defined precise parameters: women aged 25-65+ within 50 miles of Cadott, WI, specifically parents with children across multiple age ranges (preschoolers, elementary, preteens, and teenagers). This granular targeting ensured every dollar spent reached potential customers most likely to convert.

The precision targeting delivered exceptional results: $0.75 cost per landing page view (well below industry averages), 77.5% of reach going to the target female demographic, and strong engagement with 58 post engagements and 46 link clicks from just $26 in spend. Google Analytics confirmed the traffic quality, with paid social driving engaged users alongside organic channels. The campaign proved that strategic, experience-driven audience building outperforms default platform targeting every time.