Seasonal businesses face unique local search challenges. Creswood Corners Fireworks operates primarily during summer months, making it difficult to maintain consistent online visibility year-round. Without an optimized Google Business Profile and review strategy, the business was invisible to customers searching 'fireworks near me' on Google Maps—losing sales to competitors who appeared in the local 3-pack. For brick-and-mortar retail, Google Maps visibility often determines whether customers walk through your door or drive past to a competitor.

We implemented a comprehensive Google Business Profile optimization strategy. First, we claimed and fully optimized the profile with accurate business information, high-quality photos, proper categorization, and complete attributes. Then we developed a systematic review generation strategy—making it easy for satisfied customers to leave reviews through QR codes, follow-up messages, and staff training. We established a review response protocol, responding to every review within 24 hours with detailed, personalized responses (research shows 140+ word responses correlate with top-3 rankings). We also maintained profile activity through regular Google Posts, photo updates, and Q&A management to signal to Google that this is an active, engaged business.

The results speak for themselves: 60 reviews with a stellar 4.9-star rating and over 2,072 profile views. According to 2025 local SEO research, businesses need 200+ reviews to consistently rank in the top 3 positions—Creswood Corners is well on their way with strong momentum. The 4.9 rating builds immediate trust with potential customers. Most importantly, the business now appears prominently in Google Maps searches for fireworks-related queries in the region, driving foot traffic during the critical summer selling season. This visibility persists even during the off-season, building brand awareness for the next year.